POW Token is a crypto-currency that is being given to all users of Facebook and Twitter. If you're a user of Facebook or Twitter it is completely free to get an initial allocation, and the earlier you claim the bigger it is. POW is a standard ERC20 token on the Ethereum Blockchain with two innovations that make it Unique: POW 'lite' is the non-Blockchain version of POW.
It is held in the POWtoken.com account and enables holders to make free transactions with one another. Ultimately POW 'lite' will be fungible with the ERC20 POW that exists on the Blockchain. A global 'airdrop' of POW 'lite' to over 2 billion worldwide social media users, with the capacity to create the single most widely held currency on the planet.