Wysker’s blockchain is at the core of the wysker platform, allowing users and advertisers to have a direct relationship while protecting consumer privacy and preventing fraud. It cuts out the middleman and enables a new concept we call “advertising based on consent”. In this model, the user is in control of their data and can give selective access in exchange for wys tokens.
The wys Token (WYS) is an ERC20 utility token that is the new unit of exchange for commerce used on the wysker Platform. It gives advertisers access to potential customers, users discounts for giving access to their data, and retailers a chance to grow their sales. For investors, the wys token is an opportunity to gain early ownership a token that becomes the new unit of exchange for digital commerce.